Baltimore ‘Sun’ Launches Youth-Oriented Free Daily

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By: E&P Staff

The Baltimore Sun on Monday launched a free-distribution, young-skewing daily tabloid that borrows from parent Tribune Co.?s RedEye in Chicago.

Called b, the tab will have an initial distribution of 50,000 copies, many from some 1,000 bright orange news boxes the Sun has distributed throughout the city in recent days. The Sun said it expects to grow the distribution to 100,000.

Heavy on entertainment, sports, and short news stories, b is targeted at readers in their 20s and 30s.

The Examiner chain publishes a free daily in the Baltimore market, but it takes a more traditional newspaper approach to news, and is home delivered.

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