Barron’s Launches First Redesign in a Decade

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By: E&P Staff

The redesign launched Monday by Barron’s is the first in nearly 11 years for the weekly financial newspaper published by Dow Jones & Co.

Barron’s is telling advertisers that the redesign frees up more full-page, four-color advertisement spaces in the front pages of the paper, and more positions opposite feature stores. The redesign also “enables Barron’s to accommodate more far-forward fractional advertising units,” the paper said in a release.

Technology Week and Mutual Funds, which had been separate pullouts, are now in the main section of the paper, which, Barron’s said, opens more advertising adjacencies to editorial throughout the section.

Barron’s said research shows that its subscribers have an average household income of $281,000 and average net worth of $3.3 million.

Subscribers also spend a lot of time with the magazine, an average of 2 hours and 12 minutes each week, almost all of it at home, according to Dow Jones.

Barron’s Editor Edwin A. Finn said the redesign keeps the traditional in-depth features of the 84-year-old weekly, but adds the kind of shorter information points now common in newspapers of every sort. At the bottom of each long feature, for instance, there will be box labeled “The Bottom Line” containing Barron’s outlook for the stock or stocks mentioned in the story.

Barron’s also created new editorial features. Among them are “They Said What?” consisting of interviews with analysts and other Wall Street figures on market and economic policy issues, and “Gadget of the Week,” a short review of an electronic device.

“We are providing the reader with more stories that are clearer, sharper, easier on the eye, better organized and more colorful so that readers continue to dedicate their valuable time to Barron’s,” Finn said in a prepared statement.

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