Behind The New York Times Numbers: Reader Revenue

If there were any doubt about the importance of reader revenue to the future of The New York Times – and most of the news publishing business – consider these numbers, offered up in the company’s first-quarter, 2016 financial report this morning.

The New York Times now depends on readers for 57% of its overall revenue. Compare that to the 38% of the fourth quarter, 2010 – just before the Times launched its paywall. That paywall changed its trajectory, and set a new model for the news industry.

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