By: E&P Staff
Scarborough Research appointed Kathy Beitler as account director to lead client services for its newspaper customer research division.
Beitler has been in the industry for over 25 years including working as a managing director at Belden Associates and as a director at Urban & Associates.
“While our syndicated service is the definitive source for newspaper audience ratings, we continue to evolve our custom services to meet the changing needs of the newspaper industry,” Gary Meo, senior vice president of print and Internet services, Scarborough Research, said in a statement. “Kathy will draw upon her extensive custom research experience to help our newspaper clients develop the creative strategies they need to achieve their business goals. We’re delighted to have her on our team.”
Beitler will report to Meo and will work closely with Ed Batson, Scarborough’s vice president of custom research.