Belgium’s Mediahuis Shares Lessons From Reader Activation Efforts

For a couple of months, Mediahuis’ four Belgian news media brands (Het Nieuwsblad, Gazet van Antwerpen, Het Belang van Limburg, and De Standaard) have been working on reader activation. It’s a fancy term that brings some structure to our efforts to stimulate and monitor the use and reading habits of subscribers.

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