Belo Names Shive President in Reorg, Drops Monthly Results

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By: E&P Staff

Belo promoted Dunia Shive to president and COO of the company, effective immediately. Shive, 46, will continue to report to Robert Decherd, the company?s chairman and CEO. He held the title of president since 1994.

Additionally, Donald ?Skip? Cass Jr. will now oversee the company?s Internet business as executive vice president, reporting to Decherd. Wesley Jackson has been named president and general manager of Belo Interactive Media, reporting to Cass.

?These promotions reflect the board?s and my convictions about how Belo will flourish in an Internet-centric environment,? Decherd said in a statement.

The company also said today it will no longer provide monthly financial results. ?Increasingly, a single month?s revenue performance is not a reliable indicator of quarterly advertising trends,? Decherd said.

The decision was also based on the television industry?s standard of reporting on a quarterly basis. Belo?s TV division represents two-thirds of segment EBITDA.

The Washington Post Co. announces quarterly results only.

In her new role, Shive will be responsible for executing Belo?s interactive strategies, which now includes the company?s flagship paper, The Dallas Morning News.

She was most recently president of media operations. Prior to that she served as Belo?s executive vice president and CFO. She joined Belo in 1993 as a controller.

Before his new appointment, Cass, 41, was executive vice president of media operations responsible for the company?s properties in Providence, R.I., Riverside, Calif., as well as in Houston, San Antonio, and St. Louis. He was the company?s corporate communications chief as well as vice president and general manager of Texas Cable News.

Jackson, 36, joined Belo in 2000. He was the company?s senior vice president and general manager of Interactive Media.

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