Benedict Evans on Why AI Will Radically Reinvent Audience Acquisition

One of the most pressing questions facing publishers is ‘what comes after the mobile internet?’ Since we’re already living in a time in which even the term ‘mobile internet’ is redundant given its precedence over desktop internet, it’s a question to which we desperately need answers.

Speaking at Digital Media Strategies USA ’16, Andreessen Horowitz partner Benedict Evans expounded upon how we’ve reached the point at which Google and Apple have won the battle for audience attention on mobile – and why the next great leap in media is predicated on machine learning.

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