Berkeleyside Has Raised $556,000 of its $800,000 Goal. Here’s How it’s Turning Fans Into Funders.

Early last year, as Berkeleyside prepared to apply with the state of California to do a direct public offering, staff had a plan for what came next.

That plan? Figure it out later.

They heard it would take four to six months to get through the application process, and in that time, they’d come up with the best way to reach out to the community for funding.

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