Berlin-Based Spectrm Delivers the News Via Facebook Messenger

The media industry is changing rapidly, and publications are forced to adapt accordingly. That’s where Spectrm, a new Berlin-based startup, comes into play. Spectrm bets big on bots, delivering news content via messaging platforms like Facebook Messenger, Slack, and Telegram on behalf of publishers.

Since launch in the summer of 2015, Spectrm has been able to give unique insights to publishing partners, like the fact that content consumers are more likely to engage with content in the middle of the day as opposed to the morning or evening.

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