Beyond Digital: 
Re-Inventing Publishing From A Value Perspective

Since the first part of this article was posted a few months ago, the mood around digital publishing has considerably darkened, and what I initially suggested as a personal view has since solidified to attain an aura of inexorable truth: the perceived value and the monetization prospects of digital content are constantly diminishing.

While Facebook proudly boasts billions of daily content views, only very few participants in the production chain of the content in question seem to be able to make decent money from it. And things are not getting better in terms of advertising either.

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