Beyond News: How Publishers are Building Subscriptions Around Non-News Products

A welcome consequence of the abortive chase for scale is that publishers, no longer slaves to the Big Number, are diversifying their revenues. News events, podcasts, even forays into long-form video content–everything is back on the menu. At the same time, many media companies are also recognizing that they have the expertise in selling subscriptions to launch new paid-for products and services, rather than catering to anonymous audiences on platforms.

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