Beyond the Numbers: How to Make Analytics Matter in Your Newsroom

When the Missourian was able to integrate the new digital analytics platform into its analytics reporting, we saw an opportunity to make significant changes to the report going to the newsroom every week.

Missourian outreach team member Daniela Vidal met with editors in the newsroom to discuss what they would like to see in reports and what is useful for them. She then did outside research to see what other newsrooms do when they share analytics. By the end of the project, we learned four important insights about analytics and utilizing them to share information with the newsroom at large.

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