By: E&P Staff
The Boston Globe reports today that the largest labor union there has launched an advertising campaign hitting the paper’s plan to outsource the jobs of about 50 workers to India.
Radio ads began yesterday and a print ad — rejected by the Globe — appeared today in the rival Boston Herald.
The Globe reports: “The Boston Newspaper Guild urges Globe readers and advertisers to call the newspaper and its parent company, The New York Times Co., to oppose the move.”
The print ad reads: “It’s the Boston Globe, not the Bangalore Globe.”
The Globe rejected publishing the ad “because it did not meet our standards,” a spokesman said, according to the paper.
In January, the Globe recap continues, “the Times Co.’s New England Media Group launched a buyout program to cut about 125 jobs at the Globe and Worcester Telegram & Gazette, including those being outsourced. Globe officials said the outsourcing decision is difficult, but necessary for the paper’s long-term health.”