In the years before the Web came along and blew up the business model for journalism, the media landscape was much less volatile. If one publisher gained the upper hand on its competitors by dint of innovation or improved strategy, that technique could eventually be rediscovered and replicated in a stable business environment. Not so today.
“We’re all trying to figure this stuff out at the same time,” Brady said. “You could afford to not pass any of your trade secrets on to your competitors when you’re dealing with pretty static technology, like a printing press. But as journalism has changed and the tools have changed by the day, there’s so many things that we’re all trying to learn.”