Creator Working on Personalized News Service for ?New York Times?

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By: E&P Staff

Betaworks, the company that created the URL shortener, is working with The New York Times to launch a personalized news service called

Michael Zimbalist, vice president of research and development at The New York Times Company, told Times reporter Jenna Wortham, writing in the Bits technology blog that the company “struck an arrangement where Betaworks would buy a prototype of the app that was created by members of The Times Company’s development labs, and that same team would work with Betaworks developers to finish it.”

Zimbalist declined to detail how would work, but hinted at its social media attributes: “We’re abstracting from that a vision of how social sharing and the real-time Web are going to influence the news consumption experience. We decided to develop a prototype that we thought was illustrative of where the world was heading.”

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