BlackBerry to Match Apple on the Price of Its Tablet

By: Ian Austen | The New York Times

OTTAWA – Research In Motion challenged Apple on Tuesday by announcing that its BlackBerry PlayBook would be sold at the same price as the iPad 2.

But the success or failure of the BlackBerry tablet, which will have a base price of $499, is unlikely to be determined in the aisles of Best Buy, Staples, RadioShack or the other retailers that will begin offering it on April 19. Many analysts believe that the PlayBook’s main customer base, like that of the original BlackBerry smartphone, will be corporations and government buying in bulk at a discounted price.

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