Facebook has Instant Articles and Google has Accelerated Mobile Pages. Now, Bloomberg Media is saying it, too, can provide a fast reading experience, and it’s put speed at the center of its new technology news vertical.
Launching Oct. 5, Bloomberg Technology will feature a new article template called Javelin that’s built solely for speed. In tests, Bloomberg said it cut page load time by 30 percent to 50 percent depending on the test. (The company wouldn’t say to what, saying load time varies based on multiple factors like location, browser, connection speed and amount of content on a given page.) If it performs as hoped after launch, Bloomberg plans to roll out the template to the rest of its portfolio: the flagship Bloomberg and Bloomberg Markets, Bloomberg Politics and Bloomberg Pursuits.