Bloomberg Media Goes Against the Grain and Chooses Twitter as Its Live Streaming Partner

Bloomberg Media is set to live stream a number of its TV programs on Twitter in a partnership that will see it “invest aggressively in innovative distribution formats” to deliver business and financial news to a wide scale global audience.

The programs set to be live streamed include ‘Bloomberg West’, the network’s flagship technology program, ‘What’d You Miss?’; a round-up of the most important stories in the global financial markets, ‘With All Due Respect’; an analysis of the political election cycle. The network’s markets coverage will also be live streamed.

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