Bloomberg’s Licencing Chief on How to Sell Your Content to Other Publishers and Partners

By: Jasper Jackson | The Media Briefing

If you’ve got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition?
 
A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publishers around the world including the Washington Post and Italy’s La Repubblica.

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