Bloomberg’s New Global Chief of Digital Innovation on the Company’s Careful Hunt for New Audiences

Ensconced within the larger Bloomberg empire, Bloomberg’s editorial operations are in an enviably comfortable position.

“If you look at our approach at how we play on platforms that we don’t own, compared to other media companies, you’ll see we do it a little differently, because we’re part of a bigger exceedingly well-capitalized, healthy — for lack of a better term — technology company,” Michael Shane, Bloomberg Media’s newly appointed global head of digital innovation, told me. “So we aren’t subject to the stormy winds of the rest of the media industry.”

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