Bloomberg’s TicToc is Starting to Build a Brand Beyond Twitter

Bloomberg Media is trying to turn its Twitter network TicToc into a full-fledged media brand.

The network, started in December, was part of a slew of live video push by Twitter that’s included partnerships with Cheddar, the WNBA and BuzzFeed. TicToc was the only 24-7 streaming network, though, so the expectations are higher.

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