Borrell Partners With Scarborough Research

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Borrell Associates of Portsmouth, Va., and Scarborough Research of New York announced a strategic alliance this week to provide in-depth reports on local media.

The reports are part of a Borrell series focusing on revenue growth and strategies for local Web sites. In a statement, the companies said the reports will help local online operations achieve profitability.

Scarborough is a joint venture between Arbitron Inc. and VNU Marketing Information. VNU is also the owner of E&P.

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