Borrell Predicts Digital Revenue Will Rise 30% Next Year at Some Newspapers

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By: Rick Edmonds | Poynter

Gordon Borrell, newspaper reporter turned digital advertising analyst, has been tough on his old profession through the years. After holding their own in the first wave of digital growth from 2002 to 2006, he has written, newspapers lost huge market share to news-free “pure plays” like Craigslist and Groupon for five years beginning in 2007.

More recently, Borrell has been predicting (prematurely he would concede), a turnaround in newspapers’ ad fortunes in their local markets. Last week, he unveiled a 2013 forecast that is positively bullish.

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