Boston.com Introduces ‘Do Good’ Channel

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By: E&P Staff

Boston.com, online portal for the The Boston Globe, announced Thursday the launch of its “Do Good” channel, designed to help users get involved with various community organizations and nonprofits across New England.

The “Do Good” channel allows users to search through a database to find information submitted online by various community service groups and to find different ways of getting involved. “Introducing the Do Good channel will make the connection between Boston.com and our visitors even stronger,”Bob Kempf, Boston.com’s VP/product, said in a statement.

Approximately 670 organizations are participating in the Do Good channel, including the American Red Cross; Big Brothers, Big Sisters; Boys and Girls Clubs of Boston; and the Audobon Society. Participation in the channel is free, and non profits can also sell ad space on their Web sites within the “Do Good” channel.

Organizations that wish to participate can submit a profile as well as a list of upcoming events, volunteer opportunities, job openings, and donation opportunities. Users can search for an organization by the cause they want to get involved in and by the different ways they want to be involved, including volunteer opportunities or in-kind donation options. Users can also search for organization based on geography, the better to find organizations close to their home or work.

Users can also share the results of their search on various social networking sites, including Facebook. And a widget that tags content will enable volunteer opportunities to be posted alongside relevant articles from the Globe.

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