Boston.com?s ?Your Town? Expands Neighborhood News Network in Boston

By: Press Release

Boston, MA, November 23, 2010 – Boston.com’s “Your Town” has expanded its online local community network into 11 new Boston city neighborhoods: Beacon Hill, Charlestown, Downtown, East Boston, Fenway/Kenmore, Hyde Park, Mattapan, North End, Roslindale, Roxbury, and West Roxbury. With these additions, there are now a total of 17 Boston neighborhood sites throughout the city. Earlier this year Boston.com went live with “Your Town” neighborhood sites for Allston-Brighton, Back Bay, Dorchester, Jamaica Plain, South Boston, and the South End.

“The expansion from the suburbs into Boston’s city neighborhoods has been highly successful, and the feedback from readers in those communities has been overwhelmingly positive,” said Lisa DeSisto, chief advertising officer, The Boston Globe, and general manager, Boston.com. “These new sites are a great way to serve Bostonians who want to know what is happening down the street, whether it’s a new restaurant opening, a neighborhood meeting, or a change in the bus schedule.”

Neighborhood residents can use the sites to:

• Read neighborhood event listings
• Locate neighborhood libraries, fire stations, and public-health resources
• Access voter information
• Access City Council meeting information
• Report potholes and other public works issues
• Check local MBTA schedules
• Access real estate listings
• Find iPhone apps that help navigate the city of Boston

The Boston.com neighborhood sites also feature an array of interactive community tools that enable users to upload and share photos and videos about their precincts and neighborhoods with other site members. Readers can also connect and communicate within their online communities via Facebook and Twitter, and local bloggers are encouraged to post their blogs to the “Neighborhood Voices” section of each site.

“The ‘Your Town’ Boston sites provide a forum for residents to read and exchange community news and content which is not only written by Boston Globe and Boston.com staff, but also by ‘citizen journalists’ from their community,” said David Dahl, regional editor, The Boston Globe. “These community members understand the intricacies of their individual Boston neighborhoods and add a unique perspective to site content.”

“Your Town” sites provide a highly-targeted advertising forum for small- to mid-size businesses with tightly drawn trading areas. By advertising in their own neighborhoods, these businesses are able to present a realistic and effective call to action to the consumers who matter most.

Boston.com’s “Your Town” initiative started in Newton in 2009, and has since grown to 48 sites for Massachusetts cities and towns and Boston neighborhoods. Users can access each of the Boston.com “Your Town” sites via the main “Your Town” portal at www.boston.com/yourtown. Residents in communities that are not yet covered are encouraged to request a hyper-local site for their town/city at this portal.

About Boston.com
Boston.com is wholly owned by The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
NYSE: NYT

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