Boston Globe Media Hires Strategic Planning VP

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By: E&P Staff

Jay Fogarty has been appointed vice president of strategic planning for Boston Globe Media, a unit formed last December to maximize the potential of The New York Times Company’s New England properties.

In this new role, effective Jan 24, Fogarty will oversee the department that assesses new business opportunities under the Boston Globe Media umbrella, as well as help set growth strategy for The Boston Globe.

Fogarty’s appointment, announced today by the Globe, follows a flurry of new positions created by top publishing companies in December to coordinate various marketing strategies, many including the Web.

Dec. 8 New York Times Company appointed Michael Zimbalist to head its research and development operations, which will include growing Boston.com and assessing new mobile distribution platforms. The next day Washingtonpost.Newsweek Interactive announced Jonathan Krim would become its director of strategic initiatives, tasked with growing WashingtonPost.com’s local audience, and Dec. 14 Tribune Interactive appointed Daniel E. Hess vice president/strategic marketing.

Before joining the Globe, Fogarty served as vice president of sales and business development at Interland Inc., which provides Web hosting services to small businesses. His projects there included product integration deals with brands such as Google, eBay and Microsoft. Fogarty also served McKinsey & Company for several years as a senior advisor, during which he worked with broadcast and publishing companies on Internet and other growth strategies.

Fogarty, 39, earned a master’s in management in 1993 from the Kellogg School of Management at Northwestern University and a bachelor’s of arts in art history from Dartmouth College in 1988.

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