By: Press Release | Boston Globe
BOSTON, June 28, 2012 – The Boston Globe today announced it has been named the Best Mobile Video winner for the 2012 Brightcove Innovation Awards, presented on Tuesday, June 27 at the Brightcove PLAY 2012 global customer conference in Boston. Each year, Brightcove recognizes some of the most innovative, cutting edge online video and mobile app initiatives and campaigns across a number of industries and use cases. This year, awards were presented across nine categories — Best Agency Campaign, Best Customized Player, Best Live Video Event, Best Mobile App, Best Mobile Video, Best Monetization Strategy, Best Premium Video Initiative, Best Connected TV App, and Best Video Marketing Initiative.
“Throughout the past year, we have worked diligently to develop products, including our new website BostonGlobe.com, that allow our audience to view our award-winning multimedia journalism across multiple platforms,” said Jeff Moriarty, Boston Globe Vice President, Digital Products. “The Brightcove Innovation Best Mobile Video award is a testament to this development work, and inspires us as we continually push our innovation forward.”
The Boston Globe was recognized by Brightcove, a leading global provider of cloud content services, for the website BostonGlobe.com and its use of HTML5 and responsive design to enhance the viewer experience across all platforms. The functionality automatically adjusts the page layout for each platform to provide the best viewing experience, whether on a desktop, laptop or mobile device.
“We are very excited about the winners of the 2012 Brightcove Innovation Awards, as these organizations are leading the way in innovation throughout our industry,” said Jeff Whatcott, chief marketing officer at Brightcove. “We are proud to recognize and showcase some of our Video Cloud and App Cloud customers that are doing amazing things and achieving success with their video and mobile initiatives.”
The Brightcove Innovation Awards are presented each year at Brightcove PLAY, the company’s global customer conference. Brightcove PLAY brings together hundreds of Brightcove customers, partners and industry leaders at the forefront of the digital media revolution. At the event, a wide range of media companies, marketers and developers from around the world convene for three days of in-depth strategy sessions, next generation product demos, all-star keynotes and networking.
About The Boston Globe:
The Boston Globe is wholly owned by the New York Times Company (NYSE: NYT), a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, that includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.