‘Boston Globe’ Sees Improving Help-Wanted

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By: Sonya Moore

An increase in the number of recruitment ads in the Jan. 11 “Big Help” recruitment section of the Boston Sunday Globe may be an indicator of an improving economy according to BostonWorks, the recruitment division of the newspaper.

A help-wanted section that runs twice a year, the “Big Help” was the most successful since September 2001, according to the Globe. Numbering 59 pages, the January issue featured approximately 2,000 recruitment ads from leading employers of Boston, a 10% increase over January 2003.

BostonWorks uses The Boston Globe and Boston.com to reach an audience of more than 2.4 million a week. It currently lists 17,600 job postings on its Web site, BostonWorks.com, a 5% increase over January 2003.

BostonWorks President Peter Newton said that as employers add positions and increase hiring, help-wanted advertising becomes the first and leading gauge of employment conditions. While areas of recruitment spanned different industries and positions, increases were seen in sectors that did not fare too well during the recent economic downturn. Recruitment ads for technology positions jumped 71% over the year-ago period, while finance rose 52%, biotechnology 72%, and sales 30%..

“After nearly three years of challenges in the local market, we are finally beginning to see a pick-up in the number of jobs available in Greater Boston,” Newton said in a statement. “The January 11 ‘Big Help’ clearly shows that local employers are increasing their hiring.”

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