‘Boston Globe’ to Sell Ads on Section Fronts

By: E&P Staff

The Boston Globe will sell ad space on the covers of its Business, Sunday Real Estate, Sports, and Food sections, Mary Jacobus, Globe president and general manager, said yesterday.

“The front page of the Globe is not under consideration,” Jacobus said, nor is the cover of the City & Region section.

The ads in the Business and Real Estate sections will be 3-inch-high strips across the bottom of the page.

The paper joins the Wall Street Journal, The New York Times and other papers in this new pursuit of revenue.

This trend “reflects the business imperatives of the newspaper industry,” Bob Steele at the Poynter Institute told the Globe. “There’s a worry by some that ads on the front page and section fronts can encroach on the integrity and power of the journalism. It’s a point worth pondering, but not easily resolved.”

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