By: E&P Staff
The Boston Globe announced the appointment, effective immediately, of Jason Kissell as vice president, advertising, on Wednesday.
Kissell will oversee advertising for the Globe, Boston.com, and the paper’s specialty publications. He will continue to report to Lisa DeSisto, who is the Globe’s chief advertising officer and general manager of Boston.com.
Previously, Kissell, 39, was the executive director of advertising for the Globe, responsible for all print and digital revenue for the classified categories (auto, real estate, and recruitment), local retail advertising, “Design New England” magazine, and the Boston.com “Your Town” initiative.
“Jason has developed innovative ways to strengthen our local advertising position by establishing strategic business agreements and building deep relationships with customers,” said Ms. DeSisto. “This promotion will allow Jason to extend his leadership and expertise to all categories of our business.”
Kissell joined the Globe in 2002 as an outside sales executive within the Globe’s multi-media recruitment division. He has been director of business development and strategy, and managing director. He also managed the strategic planning and niche product development functions for the Globe.