BostonGlobe.com Tests 99 Cent Trial Subscription Offer

By: Anne Holland | Paywall-Times.com

BostonGlobe.com’s circulation department blasted their in-house, prospect, email list with a  99 cent subscription offer this morning. The campaign used several best practices, including:

  • A quick deadline (the offer is only good for today)
  • Subscription benefit copy in easy-to-skim bullets
  • Big response buttons
  • A brief benefit video on the landing page

Unfortunately, the circulation team made two mistakes that could bite them in the bottom line.

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