Brainworks Announces New Stratica Software Platform

Stratica™ Advertising and CRM solutions built by Brainworks™ is a new browser-based platform that unifies print and digital transactions for media advertising. Stratica had its industry premiere at this year’s 2019 Mega-Conference in Las Vegas. Stratica Advertising and Stratica CRM are the first two products from the new Stratica software platform. Future products will include Stratica Xpance for print, digital and video ad workflow management and Stratica Audience for subscriber acquisition and management.

Stratica is defined by Brainworks as the place where strategy converts into action. All Stratica modules are browser-based allowing for minimal deployment disruptions, accelerated configuration and training timelines, wide-ranging integration capabilities, automated upgrades and dramatically reduced cost of ownership. Stratica’s Advertising & CRM solutions provide media companies with the latest tools to compete aggressively for advertisers by delivering innovative built-in features including:

Advanced workflow efficiencies with permission based user management
Real-time analytics and marketing functionality
Automated customized reporting
Responsive design for on-the-road account management and order entry
Media specific CRM with advanced forecasting capabilities and pipeline management

“We built Stratica in direct response to our customers’ need to quickly transform their business strategies to better compete in digital, video and print advertising” said Rick Sanders, president and CEO of Brainworks. “In our 30 years serving publishers, we have consistently focused on growing our customers’ revenues. Stratica combines our revenue-generating expertise with the ability to be nimble and responsive via new and exciting cloud technologies. With Stratica, publishers can regain dominance in their local media markets.”

Stratica built by Brainworks is available through Software-as-a-Service (SaaS) subscriptions.

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