After successfully launching Stratica, a new strategically-focused Advertising & CRM media solution earlier this year, Brainworks Software marks yet another milestone by celebrating more than 30 years of innovative media software development. Created by industry professionals for print and digital publishers, Brainworks suite of media software solutions continues to deliver unsurpassed value to its customers by harmonizing advertising operations and financial reporting, streamlining ad production workflows and simplifying circulation management.
Rick Sanders, Brainworks President & CEO, points to Brainworks team of professions and its strong company values as the two most important factors in the company’s longevity. “For 16 years, I’ve been fortunate to work side-by-side with some of the smartest, most seasoned and committed developers, product managers, support experts and administrative personnel in the business. This team of professionals, along with the products and services they provide our customers, is what sets Brainworks apart from our competitors.”
Brainworks has strived to stay on top of the industry by incorporating the following three business principles:
- Experienced Developers and Judicious Recruiting – Knowledgeable tech veterans with decades of media software experience work side-by-side with newly hired software development experts to refine existing Brainworks’ code and build new solutions.
- Core Fundamental Values – Forward thinking developers and experienced implementation teams build, install and train our customers to maximize their media products ROI potential. Once installed, Brainworks’ 24/7/365 personal support provides peace-of-mind that their new software will work seamlessly from day one.
- Proactive Adaptation Methodology – Having a strong pulse of the media industry, as well as, long-standing relationships with research and development partners within the business ensures that Brainworks media solutions are always one step ahead of our customers’ challenges.
As Brainworks enters its 31st year in business, its team of software professionals look forward to providing publishing companies, both large and small, with the solutions and support necessary to succeed in an exciting and challenging media industry.