Branded-Content Deals Account for 60 Percent of CNN International’s Revenue

Despite the struggles of many publishers’ in-house branded-content studios, CNN International’s branded-content revenues continue to swell. The news broadcaster claims 60 percent of its revenue comes from deals that incorporate branded content created by its in-house studio Create, up from 54 percent last year.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *