By: Staff reports
Cox, McClatchy, Central Newspapers Pitch In
BrightStreet.com, which powers online promotions, secured $17 million in funding from
a group of investors, including several media groups.
Investing in the Mountain View, Calif.-based company are: Cox Enterprises Inc. of Atlanta,
The McClatchy Co. of Sacramento, Calif., CNI Ventures (investment arm of Central Newspapers
Inc. of Phoenix), and New York’s Sandler Capital Management (which invests over $2 billion
for a group of companies including News Corp., Liberty Media Group, and the GartnerGroup).
Along with their investment, Cox, McClatchy, and Central have agreed to license BrightStreet
technology for their own Internet promotions. BrightStreet says the three groups collectively
deliver promotions to a whopping 85% of U.S. households through their various media holdings.
Cox Target Media, for example, is a leading direct-mail marketing company which distributes
Val-Pak among other products.
Cox and McClatchy also become authorized resellers of BrightStreet technology, marketing online
promotions to their existing advertiser base. Christian Hendricks, vice president of
interactive media for McClatchy, says the technology bridges the gap between online and
traditional off-line promotions. He says the technology will help McClatchy’s advertisers better
serve their customers.
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