Build, Buy, or Barter: 3 Alternative Revenue Streams for News Publishers

From a purely commercial perspective, user traffic is the main resource produced by digital news publishers. Most established news publishers mainly convert this resource into revenues by selling advertising and exposing their own paid-for journalism to potential subscribers.

However, even though today’s two-sided revenue model is the best point of departure for converting traffic into revenues, it has built-in inefficiencies.

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