BURNETT LANDS TRIBUNE INTERACTIVE ACCOUNT

By: Aaron Baar

Account Will Include Times Mirror Sites





(Adweek) Tribune Interactive, the Internet arm of Tribune Co., publisher of the Chicago
Tribune, selected Leo Burnett and Starcom here as its agency of record after a review of
undisclosed agencies.



Burnett is assigned to develop national and local branding strategies and to provide
creative in support of the client’s portfolio of online businesses.



The account will include all of the Web sites associated with Los Angeles-based Times
Mirror Co. once its pending acquisition by Tribune is completed. Billings were not
disclosed.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~















(c) Copyright 2000, Editor & Publisher

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *