BurrellesLuce Reaches Press-clippings Deal with Financial Times

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By: E&P Staff

The Financial Times has licensed U.S. media-monitoring service provider BurrellesLuce in an agreement that that the paper says will “increase its coverage and change the way FT articles are accessed.”

The agreement supports the FT’s direct licensing strategy, providing FT license holders with unlimited access to FT content through FT.com and third-party technology platforms. Half the FT’s 38 authorized channel partners are media-monitoring agencies. Hosted on FT.com, the service announced last month extends the FT’s digital license to images of newspaper articles previously licensed by the Newspaper Licensing Agency.

Begionning in October, BurrellesLuce will deliver links to FT articles hosted on FT.com, including online content and PDFs of press clippings from all regional print editions of the newspaper.

Clippings will be part of FT.com’s metering model, allowing registered users to access up to 10 articles per month at no cost, and unlimited access to articles through premium or corporate subscription.

“We have created a system that increases coverage and reduces costs for low-frequency users. Financial Times B2B Managing Director Caspar de Bono said in a statement. “We recognize the value of the services provided by BurrellesLuce, and at the same time want to ensure price transparency and consistency for customers of the Financial Times.”

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