‘Business Insider’ Goes Long on Journalism

By: Rem Rieder | USA Today

One of the most intriguing aspects of the evolution of digital journalism is watching sites that spend much of their energy chasing clickbait augment their menus with serious journalism.

That’s been the case at The Huffington Post, which has a Pulitzer to show for its enterprise reporting, and BuzzFeed, which has added political coverage, long-form narratives, foreign bureaus and now investigative reporting to its off-the wall collection of lists and charticles.

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