CCAB Releases Annual Circulation Data for Canadian Daily Newspapers

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by: Press Release | BPA Worldwide

CCAB, the Canadian division of assurance provider BPA Worldwide, has released annual circulation data for 40 of its paid and non-paid daily newspaper members, including four of Canada’s largest newspaper publishing groups: Sun Media, Torstar Corporation, TC Media and Free Daily News Group Inc.

Circulation data covers the 12-month period ended December 2014. For the second year, paid daily newspapers are reporting net unique individual subscriptions served across multiple platforms in circulation reports and TRAC (Trend Report About Circulation). This is the first year that some daily newspapers have elected to report using CCAB’s multi-channel Brand Report format to showcase audience reach of their respective brands across multiple media platforms, including print copies and replica and non-replica e-editions, social media connections and website activity.

According to Bruce Neve, CEO, Starcom MediaVest Canada, Chair of CCAB’s Canadian Newspaper Advisory Board (CNAB) and a member of BPA’s corporate board, “The timing of CCAB’s data precedes the release of PMB/comScore Fused database – Spring 2015.

Daily newspaper circulation data, soon to be released by CCAB on a quarterly basis, will become better aligned with data releases made by Amalco – the temporary name assigned to the media measurement organization formed through the merger of Newspaper Audience Databank (NADbank) and Print Measurement Bureau (PMB). CCAB’s coordinated releases of daily newspaper data will continue to provide media buyers with robust audience data on a timely basis.”

“CCAB’s audience reports and TRAC data – along with our Flyer Distribution Standards Association (FDSA) accreditation – give us a marked advantage,” added Kevin Benn, Director of Sales – Ontario Reader Sales and Service, Sun Media, as well as Vice-Chair of CNAB and a member of BPA’s corporate board. “With the input from CNAB and its committees, CCAB continues to evolve and find ways to help publishing members provide more meaningful information to media buyers.”

To obtain CCAB’s Daily Newspaper TRAC free of charge, in English or French, please visit bpaww.com/Bpaww_com/pages/Newspaper.aspx

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