Cox Paper Sites to Adopt Metered Paywalls

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by: Michael Depp | NetNewsCheck

Cox Media Group will move its paid newspaper sites from a hard paywall to a metered pay system by July, part of an ongoing plan to engage users and develop audience via sideways social traffic.

 

 

Mark Medici, SVP of audience strategy and group lead for CMG and its flagship paper, The Atlanta Journal-Constitution, says the company views social as interwoven with audience development and a crucial distribution channel currently driving 32% of traffic to all of its sites.

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