by: Staff Reports | WAN-IFRA
At the session entitled “Good. Better. Best?” Tuesday at the World News Media Congress in Washington, D.C., two executives driving the leading edge of transformation in their companies offered an inside peek at how technology is revolutionizing their operations. Moderating the session was Ken Doctor, news industry analyst and author.
Two years ago, Troy Young took charge of transforming more than two dozen websites for Hearst magazines and online-only operations. He started by rethinking Cosmopolitan, their most well-known brand. The effort was not merely a reconsideration of content, but expanded to embrace all aspects of content distribution.