FT Battles Uncertain Future as Competition Turns Digital

by: Christopher Williams | Financial Times

Have you been diagnosed and are you currently being treated for diabetes, rheumatoid arthritis or hypertension? The Financial Times would like to know. This is a recent example of the type of data collection on behalf of market research companies in which the 127-year-old newspaper is now engaged as it attempts the transition to digital journalism.


Those online consumers of financial news who will not pay the £380-per-year subscription must instead pay to read FT reporting with their opinions and medical histories.

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