How Connie Schultz Built a Unique Community on Facebook

by: Anna Clark | CJR

In an era when journalists feel pressure to use social media to build their personal brands, Connie Schultz has done something far more interesting.

 

She has adapted the classic newspaper column to her Facebook page, bringing the best of the traditional form—newsiness, insight, journalistic principles, and personability—to a forum that often serves as a narrower vehicle for self-promotion.

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