How NYT is Using Reddit to Gain Insights Into Its Audience

by: Abigail Edge | Journalism.co.uk

Attempting to measure engagement is “one of the great neurosis” of the modern media industry, according to The New York Times’ James G. Robinson.

 

Discussions around metrics often focus too much on measurement and not enough around insights, Robinson, the outlet’s director of analytics innovation, told delegates at the World News Media Congress in Washington DC.

 

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