How Worldnow Plans to Rev Up Revenue for the Local Media Consortium

by: Tom Grubisich | Street Fight

The newspapers and broadcasters in the Local Media Consortium are betting their digital future on a five-way ad strategy. Call it a “super” superfecta: 1) ever-bigger audience, 2) ever-bigger audience that can be parsed into discrete and data-rich consumer profiles, 3) higher CPMs from programmatic national ads, 4) more video, especially with high-CPM pre-rolls (ad messages before the editorial content) and 5) more inventory in the form of “below-the-fold” ad space.

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