by: Vidisha Priyanka | Poynter
Ken Doctor, media analyst and President at Newsonomics recommends that publishers continue to develop reader revenue while print advertising continues to fade. He spoke during a session at the Media Innovation Tour seminar held at the Poynter Institute in St. Petersburg on March 9.
Reader revenue is the new source of revenue for most newspaper companies, but the boost from paywalls has now hit a bump. Newsrooms, he said, now need to “earn their way back to the community.”