Local Media Companies Now Need a Digital Business to Survive

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by: Steven Jacobs | StreetFight

Within local media circles, the dominance of digital is often publicly professed but privately qualified. The traditional businesses — print, radio and TV — have still, for many years, been generating the majority of revenue, leaving some executives to drag their feet. But now, the door for legacy business to exit the market is closing and the conversations about the digital transition have become increasingly existential.

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