by: Michael Sebastian | Advertising Age
NYT Now is The New York Times’ lower-priced subscription app. For $7.99 every four weeks, users are given access to certain Times articles that NYT Now editors select. The app also includes a separate feed called “Our Picks,” which curates stories from other publications.
The future of NYT Now is uncertain, however. Last month, Times CEO Mark Thompson told Re/code that the company hasn’t “sold as many subscriptions as we would have liked” to NYT Now.