Newsonomics: 10 Numbers That Define the News Business Today

by: Ken Doctor | NiemanLab

We’re bombarded by endless numbers every day — some claiming the exalted status of metrics or, even higher, benchmarks. It’s tough for any of us to figure out which — ARPU? TOS? post-click activity? — are meaningful and which will go down in news transformation history as footnotes. For me, making sense of the numbers helps bring a little order to the chaos.

 

On Wednesday, I spoke to a Media Impact Funders group in Menlo Park, right there on Sand Hill Road, where so much venture money flows into would-be high-flying companies.

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