by: Ken Doctor | NiemanLab
We’re bombarded by endless numbers every day — some claiming the exalted status of metrics or, even higher, benchmarks. It’s tough for any of us to figure out which — ARPU? TOS? post-click activity? — are meaningful and which will go down in news transformation history as footnotes. For me, making sense of the numbers helps bring a little order to the chaos.
On Wednesday, I spoke to a Media Impact Funders group in Menlo Park, right there on Sand Hill Road, where so much venture money flows into would-be high-flying companies.